Aureo Purpureo – Hungry for Identity

Brand designer Aureo Purpureo, aka Andrea Laureti, returns with his latest brand ideas for AS Roma – Hungry for Identity. We first featured his designs here back in 2013 and he has continued his fine work.

For the upcoming 2016/17 season Andrea has a created a stylish new Nike kit concept for all three home, away and 3rd kits (which may look better then the reported real thing). There is also a special ‘Francesco Totti last season’ edition of the home kit.

Andrea uses the old AS Roma crest in keeping with the style and tradition of previous Roma kits and is very much in line of no al nouvo stemma, something I have spoken about in detail in the past.

Click on each image to see bigger

Andrea Laureti is a graphic designer for Roma, Italy. Visit his very cool Roma-styled website or follow him on twitter @aureopurpureo.


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