A vibrant and explosive rebrand of Serie C side Calcio Catania. Known as Gli Elefanti, former Serie A side Catania have fallen on hard times over the last few years but are slowly getting back to the top. This rebrand by Emanuele Grittini and Giuseppe Liuzzo acts as a synthesis of the city of Catania and its visual identity as an iconic and unique place.
Football is becoming a business unconnected to the territory, foreign entrepreneurs who buy clubs and companies that think only to millionaire sponsorships risk to breaking the bond that each team must have with its local area by losing the social promotion of the values and beauties that characterize its territory of origin.
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