Italia Diadora Azione

Nice advertising for Italian footwear company Diadora, created by Juliano Weide, an art director from Porto Alegre, Brazil. Quite a simple yet very effective concept in placing the boot on the ‘boot’ of Italy.

Diadora are, in their own words:

The only Italian athletic footwear and apparel manufacturers to still make product in Italy – a tradition that began in 1948 when the company’s founder Marcello Danieli, first began working in the trade as a young boy

For more see


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US De Rossi & Strootman
MSGraphics Caricatures



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