On the back clinching their sixth consecutive Serie A title, Juventus have unveiled their most significant home shirt of the modern era. The shirt is the very first to bear the club’s new logo – the symbol of Juventus’ brand identity and philosophy, ‘Black and White and More’ that now reflects every aspect of the club.
At the same time, there are several iconic features that pay homage to Juve shirts of the 1940s: a wider black panel stripe down the back and a stand-up collar ensure a classical and elegant look for the Bianconeri as they chase a seventh straight Scudetto title.
Want it? Get the adidas Juventus 17/18 home shirt here.