During the 2006 FIFA World Cup in Germany, Adidas wanted to create something striking to illustrate their working relationship with some of the biggest stars in the game. Rather than run a traditional poster campaign, the creatives at TBWA/Berlin Advertising Agency decided it would be far more impressive to create a huge Renaissance-style fresco on the ceiling of the main lobby of Cologne Central Station, measuring a colossal 40m x 20.5m. The results speak for themselves, with this magnificent imitation of the famous Sistine Chapel in the Vatican.
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Advertising Agency: TBWA/Berlin
Creative Director: Stefan Schmidt, Kurt-Georg Dieckert
Creative: Helge Bloch, Boris Schwiedrzik
Illustrator: Felix Reidenbach