With the resurgence of Napoli this season, this cafe may just become the most popular of its kind. Armenian branding studio Backbone Branding were responsible for creating this wonderful taste of Argentinian culture for Café Diego, a vibrant take-away cafe built around the legendary Diego Maradona.
Located within Abu Dhabi’s bustling Al Khubeira district, it was developed to be a take away café, with the essence of the brand is mostly expressed in the products of the brand identity, with its black & white and colourful elements. Comprising a big part in the identity the stenciled head of Diego Maradona and the logo are the commonly placed identity elements on the products.
Located in Abu Dhabi, Cafe Diego was developed to create a small bit of Argentina, with its essence and the spirit we enriched it with.