Genoa calcio. Kappa. The Marassi. Il Grifone. And those matchday graphics…
Perhaps the best matchday graphics in Serie A. A bold claim, but who can deny it? The style, the variation, the colour, the creativity. The use of the natural world. The animals. Il Grifone.
Under Patrick Viera’s guidance Genoa have shined, and the club continues to make strides, both on and off the pitch. From collabs and strategic social campaigns with the likes of Squid Games, The Undertaker, Red Bull and Rita Ora to name a few, the club continue to innovate and push the boundaries.
In the 2024/25 season just gone, Genoa’s branding and design house has been exceptional, as can be seen in these matchday graphics released throughout the season. The results speak for themselves, making Italy’s oldest club one of the most stylish and modern forces in the digital age of calcio. One to watch in the season ahead.














