Le Coq Sportif & Mundial Mag Viola Launch

As kit releases go, Fiorentina like to keep it cool. Very cool. To celebrate the launch of Fiorentina’s ultra-cool new Le Coq Sportif kit, the iconic French sports company teamed up with Mundial Mag for a special art and photography launch in their London store. There was a meet and greet with players like club captain Manuel Pascual and Giuseppe Rossi, with some special artwork created in honour of la Viola.

Giancarlo Antognoni by @jamestaylor and Gabriele Batistuta by @osvaldocasanova 

Socrates by @peterotooleart, Angelo Di Livio by @DanielDuncan, Luca Toni by @ConalDraws 

You can see a cool video of the event from Fiorentina’s official website here, and see more of Le Coq Sportif’s Fiorentina collection on their website lecoqsportif.com.

A pretty cool all round event for a pretty special jersey. Get your hands on Mundial Mag issue two here, and also keep an eye on for special ‘Viola’ magazine celebrating the new kit collection.

Even Fiorentina striker Khouma El babacar is keeping it cool… with none other than Snoop Doggy Dog…. (note: Snoop may not have been at the event, but hey, you never know).

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