Nike’s latest football boot collection: the Four Silo Campaign featuring the Hypervenom, Mercurial Superfly, Tiempo and Magista (‘Choose your weapon‘), are things of beauty in themselves, but these accompanying posters brought to you by the lads from Pro Direct Soccer are really great.
The posters embrace the rich and vibrant colours of the boots, and the varying typography and graffiti-style used for each is excellent and all fits together very nicely indeed, despite each being vastly different. The boots were photographed on the posters from above (see the pics down below) which accentuated the characteristics of each silo.
Click on each to see bigger
As the design team at Pro Direct Soccer explained to SoccerBible.com:
We produced four individual posters that work on their own as an individual asset, but also sit comfortably as a collection. Once each asset was created we elevated the deck by shooting each silo and physically laying the boot on its poster. This opened the door to a more product focused angle, allowing us to shoot tec-spec imagery and focus on the key aspects of each boot.”
Find out more on the Four Silo Campaign here.