Calcio in Social Media

Here’s a great website called with detailed infographics analysing the use of social media trends like Facebook, Twitter and YouTube for ALL clubs from Serie A and Serie B.

Once you click through to either the Serie A or Serie B page you are presented with links to a detailed infographic for every club.

It was created by students from IAAD di Torino (Istututo d’arte applicata e design):

“Calcio & Social Media is the first official research to study how the Serie A and Serie B Italian football teams use the social media and in particular Facebook, Twitter and YouTube.”

A few interesting stats:

  • All Serie A and Serie B teams have an official Facebook account..
  • All Serie A teams have a Twitter account, except Catania Calcio.
  • 15 out of 22 Serie B teams have an official Twitter profile.
  • 14 out of 20 Serie A teams have an official YouTube channel.
  • 12 out of 22 Serie B teams have an official YouTube channel.
  • Very few teams use Google + (and who can blame them).

Worth noting that the research for the stats used started on 14/03/12 and ended on 17/04/12, so may not accurately reflect the most up to date figures.

Here is the infographic for ‘top 5 Serie A’:



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